GEO
GEO vs SEO: how to get cited by ChatGPT, Gemini and Perplexity in 2026
AI answers are the new page one. What we changed across 40 client accounts to show up in them — and the three signals that actually move citations.
Feb 12, 2026 · 8 min read
Insights
Field notes from six markets.
Long-form essays and playbooks on pipeline, revenue and ROAS — written by the people who run the accounts. No fluff, no listicles, no AI slop.
Latest
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Performance Marketing
The death of CPM, and the rise of CPQL
Cost per qualified lead is the only ad metric your CFO should see. How we rebuilt reporting around it — and what it exposed about "cheap" traffic.
Jan 28, 2026 · 6 min read
Inside Heiter
Why we moved every retainer to an outcome-led model — and what changed
Two years ago we tied every retainer to a pipeline KPI and published our rates. Churn fell, referrals rose, and the awkward conversations got easier.
Jan 14, 2026 · 5 min read
Elections
Election command center: the 7-step war-room playbook
From narrative tracking to booth-level data, the operating rhythm we run from pre-poll to result day — and the dashboards that drive every call.
Dec 22, 2025 · 12 min read
Local SEO
GMB review velocity: the metric Google won't tell you about
Star ratings get the attention; review velocity wins the map pack. The cadence we engineer for clinics, restaurants and showrooms — ethically.
Dec 04, 2025 · 7 min read
Operations
Going multi-geo: lessons from running ops across six countries
Follow-the-sun hand-offs, one reporting stack, six compliance regimes. What broke when we scaled past two markets — and how we fixed it.
Nov 19, 2025 · 10 min read
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Every playbook above is a program we run for clients — priced in the open, reported weekly.