Industry
Education & EdTech
Fill seats. Engage parents. Build a brand.
From admission campaigns to EdTech app growth — we run lead campaigns, content marketing and brand programs tailored to the education calendar, where the season is short and the decision cycle is long.
The challenge
What we hear most.
If any of these sound familiar, the playbook below is built for you.
- Seasonal admission peaks
- Long parent decision cycles
- Low brand differentiation
Our playbook
How we deliver in education & EdTech.
01
Admission-cycle campaigns
02
Parent webinars & content
03
WhatsApp counsellor flows
04
Lead scoring + nurture
05
Alumni & testimonial programs
The stack
The services doing the heavy lifting.
Admission engines are assembled from these published-rate services — ramped ahead of the cycle, dialled down after it.
Performance Marketing & Paid Ads
Meta, Google, LinkedIn, YouTube — ROAS-led ad management with published rates.
Digital Marketing Retainer
Your fractional marketing team — strategy, content, social, email, reporting.
Social Media Management
Content + community + reels across IG, FB, LinkedIn, X, YouTube Shorts.
Content & Graphics
Blogs, ad copy, scripts, brochures, social creatives, motion graphics.
Outcomes
Numbers we’re happy to be judged on.
Parents decide slowly and all at once. Nurture wins the months; the funnel wins the week.
-42%
Cost per admission lead vs. previous cycle
2.8x
Counsellor connect rate via WhatsApp flows
96%
Seats filled by cycle close, flagship intake
Education & EdTech