Startups & Equity
We build your growth engine. You pay in equity.
Early-stage cash belongs in product and payroll — not agency retainers. Heiter Dehnbar takes a small equity stake in exchange for the same growth programs our retainer clients pay full rate for: SEO, paid media, content, web and CRO, run to a pipeline KPI.
How it works
Services for equity, priced in the open.
We publish our rates. The equity swap starts from those numbers — not from a mystery valuation of "strategic value".
1. We price the program in cash
We scope a 6–12 month growth program from our standard services and price it at the same published rates every client sees on our pricing page.
2. We convert it to equity
That cash value converts into a stake at your last priced round (or an agreed cap if you haven't raised). Most deals land between 1% and 5% — some blend a reduced cash fee with a smaller stake.
3. We earn it by shipping
Equity vests against delivery milestones, quarter by quarter. If we stop delivering, unvested shares return to you. Our upside is your exit — so we optimise for revenue, not billable hours.
What we look for
We take a handful of equity partners a year. Here's the bar.
Equity deals only work when growth is the bottleneck — not the product. We're direct about what qualifies.
Stage
Pre-seed to Series A
A live product and a founding team that's full-time. We'll consider idea-stage only when the founders have shipped and sold before.
Traction
Early proof of demand
Paying customers, active users or a waitlist that converts. We amplify demand that exists — we don't manufacture product-market fit.
Sector
Where our playbooks compound
SaaS, D2C, marketplaces, edtech, healthtech and proptech — sectors where we already run growth programs and know the acquisition math cold.
What you get
The full retainer stack — no startup-lite version.
Equity partners get the same programs, the same senior team and the same weekly KPI reporting as our largest cash clients.
Digital Marketing
A fractional growth team running strategy, content and email
SEO & GEO
Rank in search and get cited by AI answers
Paid Media
ROAS-led campaigns across Meta, Google and LinkedIn
Website & Product Pages
A marketing site built to convert, not just launch
CRO Consulting
Audit → experiment → scale on your funnel
Content & Graphics
Positioning, creatives and the story investors repeat
The process
Pitch to kickoff in about four weeks.
01
Pitch
Send the form below. We reply to every pitch within five business days — including the no's.
02
Diligence
Two calls: one on the business, one on the growth math. We audit your funnel and model what we can move.
03
Term sheet
A one-page summary: program scope, cash value, equity, vesting milestones. Your counsel reviews everything.
04
Build
Kickoff within two weeks of signing. Weekly reporting against the KPI from day one — same as every client.
FAQ
What founders ask before pitching.
Between 1% and 5% in most deals. The number comes from arithmetic, not negotiation theatre: the cash value of the scoped program divided by your valuation, adjusted for vesting risk. You see the whole calculation.
Pitch us
Tell us what you're building.
Keep it short and concrete — stage, traction, and what you'd want us to move first. We reply to every pitch within five business days.
Prefer email? Reach the partnerships desk via the quote page and mention equity.
Growth for equity
Spend your runway on product. Let us earn the growth.
A handful of equity partners a year. If the fit is right, we move fast.