BrewLab hit ₹1.2 Cr in revenue in their first 9 months.

Challenge

BrewLab launched with a great product but no e-commerce or marketing team. They needed launch and scale in one go — store, creative, acquisition and retention — without the runway to hire for each function separately.

Approach

We ran it as a single program: a Shopify store build, Meta-first creative testing to find the winning angles fast, retention loops over email and WhatsApp, and a UGC engine that turned early customers into the ad creative for the next cohort.

• 01Shopify store launch in 5 weeks
• 02Meta-first ROAS program (creative-led)
• 03Email + WhatsApp retention loops
• 04UGC engine via post-purchase campaigns

Outcome

Nine months after launch, BrewLab had crossed ₹1.2 Cr in revenue on a 3.6× blended ROAS. Retention loops pushed the repeat purchase rate to 31%, and bundle-led offers lifted average order value 24%. What started as a product idea became a functioning D2C business — with acquisition, retention and creative running as one accountable system.