Metro Realty 3.2× their qualified leads in 4 months.

Challenge

Metro Realty was spending ₹3L/mo on Google ads with diminishing returns. The sales team complained about lead quality — plenty of enquiries, few serious buyers, and no visibility into which campaigns produced the leads that actually closed.

Approach

We rebuilt the project landing pages, ran Meta Lead Ads with creative tailored to family and investor cohorts, and integrated WhatsApp + CRM so every lead got an instant follow-up — routed to the right salesperson before the interest cooled.

• 015 project landing pages with conversion-first design
• 02Meta Lead Ads with cohort-specific creatives
• 03WhatsApp + CRM integration for instant routing
• 04Weekly creative refresh & audience iteration

Outcome

Within four months, qualified leads grew 3.2× while cost per qualified lead fell 47%. Instant WhatsApp follow-up cut the sales cycle by 28 days, and the blended program returned a 4.8× ROAS. Most importantly, Metro Realty's pipeline became predictable — the sales team now plans around a lead flow it can trust, campaign by campaign.